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SA- 701- key audit matters
CRM Issues in the Business-To-Business Context | SpringerLink
CAM versus KAM—A Distinction without a Difference? - The CPA Journal
SAGE Reference - Relationship Marketing and Key Account Management
Build Customer Relationships with KAM | kapta.com
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Key Account Management: The Ultimate Guide for 2020
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Ssm lecture-20 & 21 (key account management)
